Idea Roulette: Using Random Generators for Creative Sparks
February 22, 2025
The Best Ideas Are Accidents (On Purpose) Creativity isn’t about waiting for the muse. It’s about luring the muse out with bait. And what’s the
Case Studies
Posts showcasing examples and practical applications of random creativity:
The Marketing Tangent: Where Genius Hides in the Unexpected
February 22, 2025
The Marketing Tangent is a mindset. To create something extraordinary, you need to think tangentially.
Failure Is Part of the Fun: Embracing Random Experiments
January 15, 2025
Here’s a truth that most marketers won’t admit: failure isn’t the opposite of success. It’s the prequel. We all love to celebrate the campaigns that
The Scatter Method: Turning Tangents Into Marketing Gold
December 19, 2024
Here’s a confession: most brainstorms are boring. They follow the same predictable paths, lead to the same tired ideas, and leave everyone feeling uninspired. That’s
The Art of Chaos: Why Randomness Fuels Innovation
December 14, 2024
Innovation comes from the mess. The chaos. Randomness is the fuel for the creative fire. Because the best ideas are the ones no one else saw coming.
When Random Becomes Relatable: The Secret to Building Viral Campaigns
December 14, 2024
It’s a paradox of modern marketing: the most viral campaigns often feel like they came out of nowhere—chaotic, quirky, and totally unplanned.
From Pizza to Pinterest: Unlikely Marketing Connections That Worked
December 14, 2024
Great marketing often happens when two unrelated worlds collide. That’s the magic of lateral thinking: not just connecting dots but creating entirely new ones.
Unfiltered Marketing Musings: Because Someone Needs to Say It
December 13, 2024
Let’s get one thing straight: most marketing blogs sound like they were written by committee. Over-polished, overly cautious, and crammed with buzzwords that mean absolutely
Scatterbrand: How Randomness Sparks the Unstoppable
December 3, 2024
The Scatterbrand mindset is the secret sauce for innovation. Why? Because randomness is the source of everything interesting, exciting, and new.