Here’s the thing about marketing genius: it’s not a straight line. It’s sparks, flying in all directions, colliding into something brilliant before vanishing into the ether. The key is not perfection; it’s momentum. Sparks of Strategy isn’t about building Rome in a day; it’s about gathering the embers and fanning them into a flame.
Idea #1: The Postcard Campaign
When was the last time you received something in the mail that wasn’t a bill? Exactly. Postcards—yes, old-school ones—cut through the noise like a knife. Write a pithy message, add a URL or QR code, and send it to 100 of your top prospects. It’s tactile, unexpected, and—dare I say—delightful.
Action item: Pick a small list of high-value leads. Design a simple postcard with a call to curiosity. Maybe it’s “We have a secret just for you” with a link. Minimal, mysterious, memorable.
Idea #2: The One-Question Survey
People love to give opinions, but only if you respect their time. A one-question survey can generate insights, engagement, and even content ideas. Ask something provocative, like, “What’s the one thing about [your industry] you wish more companies understood?” Use the answers to craft blog posts, webinars, or even a reimagined product offering.
Action item: Use tools like Typeform or Google Forms to create a single-question survey. Share it in your next email or social media post. Bonus points if you follow up with the results.
Idea #3: Host a “Micro Challenge”
Everyone loves a quick win. Create a five-day challenge for your audience—something simple, actionable, and shareable. For example, if you sell social media tools, try a “5 Posts in 5 Days” challenge. Make it easy, make it fun, and watch your engagement metrics skyrocket.
Action item: Write a quick outline for your challenge today. Promote it on social media and incentivize participation with shoutouts, badges, or small prizes.
Idea #4: Steal a Day from the Calendar
National Pizza Day. World Emoji Day. Talk Like a Pirate Day. These random holidays aren’t just quirky—they’re free hooks for your marketing. Tie your product or service to an upcoming “holiday,” and you’ve got instant relevance.
Action item: Google “weird holidays this month.” Pick one that fits your brand. Plan a social post, discount, or giveaway around it. Done.
Idea #5: The Reverse Testimonial
Everyone loves testimonials, but what about anti-testimonials? Imagine a video or blog titled, “5 Reasons You Shouldn’t Use Our Product.” Be humorous, honest, and self-aware. It flips the script and builds trust faster than a hundred 5-star reviews.
Action item: Jot down three “reasons” someone might hesitate to use your product. Address them head-on in a playful way. Share it on your website or social channels.
The Big Takeaway
Marketing doesn’t have to be a 10-step strategy or a six-month campaign. It can be sporadic, messy, and still wildly effective. Sparks of Strategy is about acting on that one small idea today—the one that feels just crazy enough to work.
Write it down. Test it. Move fast.
Because the secret isn’t more ideas; it’s more action.
Ready to Spark?
Want tools to make your marketing life easier? Check out our curated list of marketing must-haves [coming soon]. And don’t forget to subscribe—because tomorrow’s spark might just light your next big fire.
Let’s make some noise, shall we?
